Black Series is an established retail brand specializing in games, gifts, and innovative gadgets. When tasked with redesigning the brand, the objective was to create a refreshed identity that felt dynamic, distinctive, and engaging, one that would immediately stand out in a competitive retail environment. The reimagined Black Series packaging launched in Fall 2021 and is available nationwide at Target, Belk, Kohl’s, Bed Bath & Beyond, and Macy’s.